https://www.fifthring.com/five/what-businesses-can-learn-from-the-princess-and-the-photohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/andy-g-2.jpgandy-g-2andy-g-2https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/AI-Generated%20Media/Images/A%20rusted%20crown%20on%20a%20red%20pillow.jpegA rusted crown on a red pillowA rusted crown on a red pillow2025-06-11https://www.fifthring.com/five/why-your-pr-agency-needs-to-understand-your-markethttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/Amy%20Guyan%20-%20001.jpgAmy Guyan - 001Amy Guyan - 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Hero - crisis communications PEARBLOG Hero - crisis communications PEAR2025-06-11https://www.fifthring.com/five/4-tips-to-give-you-a-marketing-edgehttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/4-Tips-blog-image.jpg4-Tips-blog-image4-Tips-blog-imagehttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/TEAM%20Fifth%20Ring.jpgTEAM Fifth RingTEAM Fifth Ringhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversed2025-06-11https://www.fifthring.com/five/breaking-the-spell-why-seo-feels-brokenhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/TEAM%20Blair%20Robertson%20-%20Senior%20Content%20Specialist.jpgTEAM Blair Robertson - Senior Content SpecialistTEAM Blair Robertson - Senior Content Specialisthttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/SOCIAL%20IMAGE%20-%20why%20SEO%20feels%20broken.pngSOCIAL IMAGE - why SEO feels brokenSOCIAL IMAGE - why SEO feels broken2026-07-13https://www.fifthring.com/five/step-into-seohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/FR-Blog-images-July-2019-6.jpgFR-Blog-images-July-2019-6FR-Blog-images-July-2019-6https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/0-1.jpg0-10-1https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversed2025-07-23https://www.fifthring.com/news/free-event-to-increase-north-east-businesses-preparedness-for-the-inevitability-of-cyberattacks-1https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/Cyberdeen_Speakers56.pngCyberdeen_Speakers56Cyberdeen_Speakers56https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/Cyberdeen%20Event%20Photo%201.jpgCyberdeen Event Photo 1Cyberdeen Event Photo 1https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/WEB%20IMAGE%20-%20Nicole%20Quirie%20and%20Andrew%20Bradshaw%20at%20the%20Drum%20Awards%20for%20Marketing%202025.jpgWEB IMAGE - Nicole Quirie and Andrew Bradshaw at the Drum Awards for Marketing 2025WEB IMAGE - Nicole Quirie and Andrew Bradshaw at the Drum Awards for Marketing 2025https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/AI-Generated%20Media/Images/black%20and%20white%20awards%20spotlight%20empty%20stage.jpegblack and white awards spotlight empty stageblack and white awards spotlight empty stagehttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/Cyberdeen%20logo%20teaser%20_%20social.pngCyberdeen logo teaser _ socialCyberdeen logo teaser _ socialhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/WEB%20Careers%20text%20image%20-%20great%20place%20to%20work.jpgWEB Careers text image - great place to workWEB Careers text image - great place to work2025-06-11https://www.fifthring.com/five/most-b2b-brands-dont-have-a-positioning-problem.-they-have-a-definition-problemhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/Artful%20Brand%20Positioning%20-%20Chloe%20Kinnaird%20-%20%20subs.mp4/medium.jpgWhat is Artful Brand PositioningIs your brand struggling to stand out in a crowded marketplace? Discover the art and science of effective brand positioning and learn how to create a distinct space for your brand to thrive. In this video, we delve into the critical elements of artful brand positioning, exploring how to define your unique market space and lay claim to it. Key topics include: - The importance of a clear brand definition: Understand why many brands fail by skipping this vital first step and how to avoid those pitfalls. - The VCI model: Learn how vision, culture, and image must align to ensure your brand resonates emotionally with your audience. - Beyond logos: Discover why branding is much more than just a visual identity and how a robust brand strategy can drive long-term demand and impact. - Activation strategies: Get insights into demand generation tactics that not only boost short-term results but also ensure sustainable growth. Key takeaways include actionable steps to define your positioning effectively, align your internal culture with your external messaging, and create a lasting emotional connection with your audience. Join us as we uncover how to craft a powerful brand that not only stands out but also drives measurable business success. Your journey toward an artful brand positioning starts here.https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/Artful%20Brand%20Positioning%20-%20Chloe%20Kinnaird%20-%20%20subs.mp4210nonoBrandIdentityBrandStrategyVisionCultureImageArtfulBrandPositioningEffectiveBrandinghttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/WEB%20IMAGE%20Global%20Most%20B2B%20Brands%20Don%E2%80%99t%20Have%20a%20Positioning%20Problem.%20They%20Have%20a%20Definition%20Problem.pngRed square that says "marketing can articulate a defined space, but it cannot invent one."WEB IMAGE Global Most B2B Brands Don’t Have a Positioning Problem. They Have a Definition Problemhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfr-logofr-logohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogo-reversedlogo-reversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/TEAM%20Chloe%20Hodge%20-%20Head%20of%20Brand-1.jpgTEAM Chloe Hodge - Head of Brand-1TEAM Chloe Hodge - Head of Brand-12026-03-04https://www.fifthring.com/serviceshttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/Own%20the%20Space%20-%20Ian%20Ord%20How%20Fifth%20Ring%20Defines%20Powerful%20B2B%20Positioning.mp4/medium.jpgOwntheSpaceHowFifthRingDefinesPowerfulB2BPositioningInaneverevolvingB2BlandscapefindingtherightmarketingpartnercanbedauntingJoinIainOrdCEOandfounderofFifthRingashesharesinsightsonhowspecializedexpertiseinsectorslikeenergymarineandtechnologycanelevateyourbrandInthisvideoIaindiscussesFifthRingsUniquePositioningLearnhowourdeepdomainknowledgesetsusapartandhelpsclientsidentifytheirdesiredmarketspacesWefocusexclusivelyonB2BcommunicationsensuringtailoredstrategiesthatresonatewithspecificindustriesTheOwntheSpacePhilosophyDiscoverhowthisguidingprincipledrivesourapproachtointegratedmarketingcommunicationsWehelpclientsdefinetheirbrandspaceunderstandcompetitorsandcreateimpactfulmarketingprogramsthatleadtomeasurableoutcomesCollaborativeClientPartnershipsIainemphasizestheimportanceofworkingcloselywithclientstoachievetheirgoalswhetheritsoptimizingCRMsystemsorexecutingcomprehensivePRstrategiesOurcommitmenttounderstandingclientneedsfostersdeepercollaborationandsuccessDrivingRelevantInquiriesThemorespecializedwebecomethemoreeffectiveweareatattractingtherightclientsIainexplainstheinverserelationshipbetweenspecializationandinquiryrelevancedemonstratinghownichefocuscanyieldsignificantbenefitsKeytakeawaysfromthisvideoincludeTheimportanceofdomainexpertiseinB2BmarketingHowdefiningyourmarketspacecanleadtogreatersuccessThevalueofcollaborationinachievingclientoutcomesUnlockthepotentialofyourbrandwithFifthRingsprovenstrategiesandinsightsWatchnowtolearnhowwecanhelpyounavigatethecomplexitiesofB2Bmarketingandownyourspaceinthemarkethttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/Own%20the%20Space%20-%20Ian%20Ord%20How%20Fifth%20Ring%20Defines%20Powerful%20B2B%20Positioning.mp4211nonoOwnTheSpaceB2BMarketingInternationalBusinessIntegratedCommunicationsFifthRinghttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/fr-logo.svgfrlogofrlogohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/WEB%20OTS%20image%20with%20text%20-%20own%20the%20space.jpgWEBOTSimagewithtextownthespaceWEBOTSimagewithtextownthespacehttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/GDM-Ring.pngGDMRingGDMRinghttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/5a-%20own%20the%20space%20detailed.png5aownthespacedetailed5aownthespacedetailedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/WEB%20Team%20Hero%202026.jpgWEBTeamHero2026WEBTeamHero2026https://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/PR-Ring.pngPRRingPRRinghttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/logo-reversed.svglogoreversedlogoreversedhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/ABP-Ring.pngABPRingABPRing2026-07-16https://www.fifthring.com/region/globalhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/global-brand-building-with-strategic-impact--bristow--fifth-ring-client-interview.mp4/medium.jpgGlobalBrandBuildingwithStrategicImpactBristowFifthRingClientInterviewInthisshortinterviewAdamMorganDirectorofGlobalCommunicationsandMarketingatBristowGroupshareswhyworkingwithFifthRingjustmadesenseWhenyoureaglobalbusinessyouneedamarketingagencythatgetswhatitmeanstooperateacrossbordersThatswhatdrewBristowtoFifthRingtheirinternationalpresenceandtheirabilitytothinkstrategicallyfromdayoneFromgettingstrongermediacoveragetoaligninginternalmessagingAdamexplainshowthepartnershiphelpedBristowshapeitsstoryinamorepowerfulconsistentwayYoullalsohearhowasimpleideathe10DegreeDynamiccreatedasmartconnectionbetweenBristowsbrandidentityandoperationalexpertiseAndwhyitsimportanttohaveagencypartnerswhocansitinaroomwithyourCEOandholdtheirownInthisvideoAdamtalksaboutWhatstoodoutaboutFifthRingsglobalapproachHowtheyimprovedBristowsmediacoverageandmessagingThethinkingbehindthe10DegreeDynamicWhystrategyalwayscomesfirstandwhythatmattersHowmediatrainingmadearealdifferenceforBristowsteamThisinterviewoffersinsightintohowFifthRingdeliversmorethanjustcreativeTheybringboardroomcredibilitycommercialacumenandaglobalperspectivethatgetsresultshttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/global-brand-building-with-strategic-impact--bristow--fifth-ring-client-interview.mp4127nonoGlobalBrandBuildingCollaborativePartnershipMarketingStrategyStrategicCommunicationGlobalPresencehttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/asia-marketing-playbook-for-western-b2b-brands-debbie-ho-fifth-ring-asia.mp4/medium.jpgAsiaMarketingPlaybookforWesternB2BBrandsDebbieHoFifthRingAsiaNavigatingthediverseandintricatelandscapeofAsianmarketscanbeadauntingtaskforWesterncompaniesInthisinsightfulvideoweunpackthecomplexitiesofdoingbusinessinAsiaemphasizingthataonesizefitsallstrategyissimplynotviableKeythemesexploredinthisvideoincludeCulturalNuancesLearnhowtheuniquebusinesspracticesandexpectationsincountrieslikeJapanIndiaSi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The markets view of it hasnt.BLOG IMAGE Your business has changed. The markets view of it hasnt.2026-07-13https://www.fifthring.com/abouthttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/Fifth%20Ring%20B2B%20Marketing%20Agency%20Own%20the%20Space%20Sizzle%20Reel.mp4/medium.jpgFifth Ring B2B Marketing Agency: Own the Space Sizzle ReelFifth Ring B2B Marketing Agency Own the Space Sizzle Reelhttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/Fifth%20Ring%20B2B%20Marketing%20Agency%20Own%20the%20Space%20Sizzle%20Reel.mp453nonohttps://2182621.fs1.hubspotusercontent-na1.net/hubfs/2182621/The%20story%20of%20Fifth%20Ring.mp4/medium.jpgThe story of Fifth RingUncover the fascinating journey of Miyamoto Musashi, a legendary swordsman whose philosophies on mastery continue to inspire today. In this video, we delve into the life of Musashi, born in 1584 in Japan's Harima Province, who evolved from a young orphan to an undefeated duelist and master of swordsmanship. 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Join Iain Ord, CEO and founder of Fifth Ring, as he shares insights on how specialized expertise in sectors like energy, marine, and technology can elevate your brand. In this video, Iain discusses: - **Fifth Ring's Unique Positioning**: Learn how our deep domain knowledge sets us apart and helps clients identify their desired market spaces. We focus exclusively on B2B communications, ensuring tailored strategies that resonate with specific industries. - **The "Own the Space" Philosophy**: Discover how this guiding principle drives our approach to integrated marketing communications. We help clients define their brand space, understand competitors, and create impactful marketing programs that lead to measurable outcomes. - **Collaborative Client Partnerships**: Iain emphasizes the importance of working closely with clients to achieve their goals, whether it's optimizing CRM systems or executing comprehensive PR strategies. Our commitment to understanding client needs fosters deeper collaboration and success. - **Driving Relevant Inquiries**: The more specialized we become, the more effective we are at attracting the right clients. Iain explains the inverse relationship between specialization and inquiry relevance, demonstrating how niche focus can yield significant benefits. Key takeaways from this video include: - The importance of domain expertise in B2B marketing. - How defining your market space can lead to greater success. - The value of collaboration in achieving client outcomes. Unlock the potential of your brand with Fifth Ring's proven strategies and insights. 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