News, views, opinions and general musings from across the Fifth Ring world.
B2B marketers: two steps to think like a B2C marketer
10 of the best B2B campaigns: what’s the secret to success?
Vlog: Should I stay or should I go - the clash of oil and gas
My path to Fifth Ring
Why we relaunched fifthring.com
Points to pixels – a lifetime in communications
What would Beyoncé do?
What can we learn from the CIA?
Tea can take you places
I’m dumbing up. Who’s in?
Pushing the boundaries in advertising
INFOGRAPHIC: B2B marketing expectations
It takes energy to stay ahead of the game
Living the brand
Truly interactive communications
10 reasons why subsea is sexy
Being part of the inner circle
VIDEO: The Fifth Ring intern experience
The biggest names reveal it’s what you know that counts
VIDEOS: Real examples of how to get noticed and get results at exhibitions
What ‘Risky Business’ teaches us about this risky business
INFOGRAPHIC: The fun side of OTC Houston
Where to eat and drink in Houston
Email marketing best practices
This is why we Jam
Top 5 reasons why I love Singapore
From Marischal College to football dugouts, Aberdeen is more than just oil
Making a name for yourself in Houston
Dubai, World Central?
Fifth Ring: Through the eyes of an intern
Three Tips for Putting the Consumer into Business-to-Business Communications
Jack Ma: The Giant Slayer
Guidelines For Balancing Your Personal and Professional Social Media Persona
Daring To Be Different
Inspiring each other
Mastering our subject
Aspiring to greatness
The oil and gas stories I expect to see developing in 2014