Business opportunity creation through measurable marcoms.

LOGO - Drum 2024 EMEA Winner
LOGO - Drum 2024 APAC Finalist
LOGO - PRCA Gold Winner
LOGO - Northern Star 2024 Finalist
LOGO - Marketing Excellence 2024 Finalist

We are an award winning B2B marketing agency.

Fifth Ring is a modern international B2B agency that builds long and beneficial relationships for and with its clients. Active in a limited number of markets in which we have deep insight, as catalysts of change, we blend the best of art and science to enable our clients to identify and own their chosen market spaces.

Own the space

We are part of your world.

Over 33 years Fifth Ring has transformed from a local generalist Aberdeen agency into an international B2B specialist working with global players. We succeed because we know our space: global B2B in our chosen verticals. Our expertise in energy, maritime, technology and manufacturing delivers creative, impactful marketing that transcends geographies. Our customers are on almost every continent. They work with us, not because we are local, but because we are part of their world.

As one of BBN’s main agencies, we have direct access to some of the world’s best thinkers and doers. This international collaboration helps us in so many ways: learning opportunities, sense checking across markets and continents, collaborative business pitches and a whole range of tools and methodologies to make our work better, easier, more effective and joined up across the world.

International marketing

The Fifth Ring Values.

Dare to be different

Master our subject

Inspire each other

Act with integrity

Aspire to greatness

Creativity is what drives us. We share our ideas and encourage frequent feedback, knowing that constructive feedback leads us to stronger solutions.

We immerse ourselves in our clients’ industries and our own profession so that we can deliver true insight. We know that our knowledge will never be complete but can always be greater.

We harness the unique power of our global diversity to work as a single team. We develop and grow together through our enthusiasm, hard work and generosity of spirit.

We say what we do and do what we say. We carefully balance the interest of clients, colleagues and our company to ensure optimum results for all.

We thrive on challenges, overcoming obstacles to produce the best results possible. We celebrate our successes and accept and learn from our mistakes.

 

What’s in a name?

Our logo shows five overlapping rings, a visual reference to ‘A Book of Five Rings’. This book forms the collected wisdom of a 17th century Japanese master swordsman named Miyamoto Musashi. It details his philosophies on mastering the ways of the sword, providing lessons that still resonate in a modern business context. Musashi’s belief in the importance of learning is reflected in our own offer of strategy-based communications. This book inspired the company name, the way we work and our accompanying visual identity.

Download our brand guidelines