International B2B marketing specialist Fifth Ring has announced the expansion of its Asia team with the appointment of two new marketing specialists and four promotions within the Singapore office. These moves reinforce Fifth Ring’s commitment to delivering industry-leading marketing expertise for clients across Asia.

The agency, which has offices in the Americas, Europe and Asia, builds long and beneficial relationships for and with its clients, from brand to demand, fed by experts in digital, creative, media, public relations and branding.

Elevating expertise with new talent

Fifth Ring welcomes Account Director Celestine Quek and Account Manager Shivani Shinde to the team in Singapore. Celestine Quek brings a wealth of strategic communication, marketing, client account management and cross-functional team leadership experience. With a proven track record of delivering integrated campaigns for leading brands globally, she will be instrumental in driving client growth and elevating our offering in Asia. Shivani Shinde joins Fifth Ring with a broad knowledge of the maritime industry and a strong digital marketing background. She will be a key part of the account management team to deliver impactful marketing campaigns for clients.

Fifth Ring Asia Regional Director Debbie Ho said of the appointments: “The addition of Celestine and Shivani significantly strengthens our capabilities in Asia. Celestine’s experience managing global accounts, combined with Shivani’s knowledge in our specialist industries will be invaluable in helping our clients achieve their marketing goals and own their space in Asia’s dynamic B2B landscape.”

Fostering growth with promotions

Fifth Ring has also strengthened its team beyond the new appointments with a series of team promotions. Parada Sritaragul has assumed the role of Head of Campaign, Jaralyne Cueto as Campaign Manager, Disha Puspitasari as Senior Campaign Executive and Carolyn Kok as Account Manager.

The elevation of the global Campaign team based in Singapore will enable the team to drive meaningful campaigns for clients regionally and globally.

Beyond the Campaign team, Carolyn Kok, in her role as Account Manager, will now oversee client growth, maintain client relationships and provide strategic counsel to clients looking to drive successful B2B campaigns.

“We are thrilled to recognise the dedication and talent of Parada, Carolyn, Jaralyne and Disha,” said Ian Ord, Founder and Chief Executive Officer of Fifth Ring. “Their promotions reflect their commitment to excellence and their contributions to the continued success of our global team.”

Fifth Ring’s client base in Asia includes manufacturer of high-value-added products in advanced stainless steel, special alloys, and industrial heating Alleima, provider of ammonia-to-power solutions Amogy, owner and operator of maritime transportation assets and specialised services AET and smart energy solutions provider CHINT.