The B2B buyer is also changing. Prospects can now access more information than they know what to do with. Traditional prospecting and marketing techniques are becoming less effective, as B2B buyers find information through their own means.

While the less savvy out there are literally counting the cost of their marketing, the clever ones are making their marketing count.

Fifth Ring, in partnership with Iteo and LinkedIn are delighted to share with you our new model for marketing in the energy sector at this free seminar in Aberdeen. We’ll show you how to get smarter with your marketing spend, making your marketing, and your marketing budget, work harder than ever before.

Date: Wednesday 2nd March 2016

Venue: Crowne Plaza, Aberdeen Airport

Time: 8:00am –11:00am

Programme/speakers:

* Ian Ord, Fifth Ring: Making your marketing count

* Erik Eskedal, Iteo: Why content marketing is critical

* Rory Patience, Fifth Ring: Getting started with Marketing Automation

* Brian O’Farrell, LinkedIn: LinkedIn for the Energy sector