Applied Materials required support to revamp its social media presence and shed its overly technical image. The organisation needed to strengthen its employer brand and attract younger talent in a competitive B2B landscape. Their social media presence lacked engagement and didn't resonate with the target audience.
Multi-platform social media strategy for employer branding
We created a social media strategy that fostered engagement with the engineering community and potential hires. By showcasing the company culture and employee experiences, we humanised Applied Materials’ brand.
Applied Materials engaged Fifth Ring to leverage our strategic communications expertise to enhance its employer branding by retaining the engagement of current employees and attracting new talent. We also need to continue positioning Applied Materials at the forefront of technology innovation by reinforcing its reputation in materials engineering solutions.
Fifth Ring also wanted to showcase the power of social media for B2B organisations, that through the right content and channels, you can break the barriers between large conglomerates and the younger generation. Showcasing the human side of Applied Materials would be key to attracting talent, celebrating employee achievements, and commending outstanding work beyond just 1-1, which would support talent retention.
46.6%
Increase in target LinkedIn audience (young engineers)
4X
Increase in Facebook followers within the 18-24 age group
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