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Asia Pacific Maritime 2024

Asia Pacific Maritime 2024

Media communications and engagement support

Challenge

RX sought media communications and engagement support for Asia Pacific Maritime 2024. The support required pre-, during and post-event media communications and engagement activities, which comprised press release development, translation and dissemination, and working closely with the speakers, exhibitors, spokespeople and the media for interview opportunities.

Solution

Fifth Ring was appointed the communications agency for Asia Pacific Maritime (APM) 2024. The team’s primary objective was to generate pre-event buzz and boost registrations. To achieve this, we focused on securing media coverage by collaborating with speakers and exhibitors to identify newsworthy angles aligned with the conference’s theme – a key theme being the industry’s commitment to a sustainable future.

The speakers and exhibitors were grouped by expertise under key industry topics aligned with APM's conference themes. Grouping the speakers streamlined the pitching process, allowing journalists to identify potential interview subjects efficiently.

Results

70 media pieces over four press releases with a reach of

300 million+

Number of pieces of media coverage published was

46

Over the three day event number of media attended was

63

Key Information

About Client

RX builds businesses for individuals, communities, and organisations. It elevates the power of face-to-face events by combining data and digital products to help customers learn about markets, source products, and complete transactions.

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Our Role:

Stakeholder Engagement Media Engagement

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