Asia Pacific Maritime 2024

Maritime | Fifth Ring Asia

24th October 2024

1 minute

Media communications and engagement support

RX Global sought media communications and engagement support for Asia Pacific Maritime 2024. The support required pre-, during and post-event media communications and engagement activities, which comprised press release development, translation and dissemination, and working closely with the speakers, exhibitors, spokespeople and the media for interview opportunities.

Fifth Ring's Singapore team was appointed the communications agency for Asia Pacific Maritime (APM) 2024. The team’s primary objective was to generate pre-event buzz and boost registrations. To achieve this, we focused on securing media coverage by collaborating with speakers and exhibitors to identify newsworthy angles aligned with the conference’s theme – a key theme being the industry’s commitment to a sustainable future.

The speakers and exhibitors were grouped by expertise under key industry topics aligned with APM's conference themes. Grouping the speakers streamlined the pitching process, allowing journalists to identify potential interview subjects efficiently.

300 million+

70 media pieces over four press releases with a reach of

46

Number of pieces of media coverage published was

63

Over the three day event number of media attended was

Applied Materials

Applied Materials required support to revamp its social media presence and shed its overly technical image to attract younger talent.

CHINT

CHINT increased its share of voice in the APAC region from 0.5% to 5.7% by leveraging data-driven marketing strategies and targeted media collaborations.

Energy Insights - general (1200 x 500 px) (1)

Alleima

Fifth Ring's partnership with Alleima has grown since our initial collaboration supporting media activities for Asia Pacific exhibitions.

Marshall Cavendish Education

Traditionally seen as challenging, MCE aimed to position the Singapore Math program as engaging and accessible. We delivered.