Fifth Ring's Singapore team was appointed the communications agency for Asia Pacific Maritime (APM) 2024. The team’s primary objective was to generate pre-event buzz and boost registrations. To achieve this, we focused on securing media coverage by collaborating with speakers and exhibitors to identify newsworthy angles aligned with the conference’s theme – a key theme being the industry’s commitment to a sustainable future.
The speakers and exhibitors were grouped by expertise under key industry topics aligned with APM's conference themes. Grouping the speakers streamlined the pitching process, allowing journalists to identify potential interview subjects efficiently.