Fifth Ring hosted a series of interviews and workshops with key members of the Expro team to understand the repositioning of the business and develop a new corporate vision. The process included:
A comprehensive series of workshops helped us get under the skin of the Expro brand.
Expro are ready for a new era. So we made sure their brand and their messaging to the outside world (and to every single member of the Expro team) reflected that.
It was time to be big. Time to be bold.
So we sharpened our creative minds and set about positioning them in a way that showed Expro is ready to challenge the status quo.
They’re now the Future engineers™, with a whole host of brand collateral and a film that helped establish their brand internally to every Expro staff member and broadcast their bold new messaging to the world.