Marshall Cavendish Education
30th October 2024
1 minute
Making math fun
Marshall Cavendish Education (MCE), a global education provider, sought to revitalise the image of its Singapore Math program in eight Asian markets. Traditionally seen as challenging, MCE aimed to position it as engaging and accessible.
The Fifth Ring formula
Fifth Ring developed an award-winning campaign that aimed to transform the perception of Singapore Math as daunting, transforming it into an engaging and effective way to master mathematical concepts. The tagline was 'As easy as Pi'. This enabled MCE to position itself as the ultimate resource for unlocking the power of Singapore Math for all learners.
Our data-driven plan deployed a range of digital tactics to boost traffic and awareness in eight key markets: India, Pakistan, Indonesia, Philippines, Malaysia, Thailand, United Arab Emirates and Saudi Arabia, targeting schools, teachers, students and government bodies. Divided into awareness and engagement phases, the campaign utilised Google Ads, social media, SEO, media outreach, and an engaging “Math Genius Challenge” contest – all strategically aligned to propel the campaign’s goals.
Adding up the numbers
With 21 campaigns, the MCE Maths campaigns collectively generated over 67.3 million impressions with over 750,000 clicks, 3,950 registration button clicks on the website, and a healthy average CPC of $0.16.
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