Our data-driven plan deployed a range of digital tactics to boost traffic and awareness in eight key markets: India, Pakistan, Indonesia, Philippines, Malaysia, Thailand, United Arab Emirates and Saudi Arabia, targeting schools, teachers, students and government bodies. Divided into awareness and engagement phases, the campaign utilised Google Ads, social media, SEO, media outreach, and an engaging “Math Genius Challenge” contest – all strategically aligned to propel the campaign’s goals.
Adding up the numbers
With 21 campaigns, the MCE Maths campaigns collectively generated over 67.3 million impressions with over 750,000 clicks, 3,950 registration button clicks on the website, and a healthy average CPC of $0.16.
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