No Room for Error

The Hidden Danger in Confined Spaces

Despite 25+ years of regulation, confined spaces still claim around 15 lives a year in the UK. For MRS Training & Rescue - a company with roots in coal mine rescues and over a century of safety expertise - this wasn’t just a statistic. It was a call to action.

They came to us with a mission: raise awareness, change behaviours, and help prevent needless deaths. The challenge? Cut through industry inertia and make confined space safety impossible to ignore.

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Creating a campaign with no room for excuses.

We developed No Room for Error, a striking, multi-channel campaign centred around one undeniable truth: in confined spaces, there’s no room for compromise, error, or ignorance.

Pulling together bold visuals, a powerful hero film, and a no-nonsense white paper, we built a campaign that hit hard and spoke plainly. The strategy targeted decision-makers in safety, operations, and engineering roles across high-risk industries like oil & gas, utilities, and construction.

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The Results? Business-Critical. Life-Saving.

107,000+

video views

511,000

impressions

25,000+

clicks

55

qualified leads

75%-100%

monthly revenue growth year on year

4

new hires to meet demand

A Campaign That Owns the Space

MRS didn’t just want leads, they wanted to lead a movement. No Room for Error didn’t just raise awareness; it reignited MRS’s legacy and redefined what marketing with purpose can do.

You’ve seen the highlights, now get the full story.

Download the complete case study to explore the strategy, creative thinking, and results behind No Room for Error.