Score

Artful Brand Positioning | Energy | Fifth Ring Europe

28th October 2024

1 minute

From local player to global leader

Score is a leader in advanced technology services, specialising in global engineering solutions. The company required a brand story that captured the best of Score from the past, while signifying a fresh and exciting step in the business’s evolutionary journey, from local player to global leader.

Global expertise. In operation.

Following in depth brand and strategy research, Fifth Ring created Score’s new messaging, strapline, vision, missions and values to redefine who Score is to their customers, clients and investors, centered around the internationally focused brand proposition of “Global expertise. In operation.”

With the new brand and Fifth Ring-developed website, Score has seen increased interest and engagement from potential clients and partners. The feedback from Score is clear: the brand refresh not only resonates deeply with their values but also positions them strongly for future success.

88%

increase in engaged users per session post launch

43.3%

increase in views per user post launch

This rebrand has successfully positioned Score as a forward-thinking, global leader in advanced engineering technology services.

The strategic transformation not only modernised the brand but also reinforced its commitment to excellence and innovation, setting the stage for continued success.

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