Siemens came to Fifth Ring with that very issue. After extensive research, we came back with the answer: impactful, engaging and relatable creative that spoke to the artistry of beer-making. Key to the campaign’s success was the core message, “Brewing is an art form. Make more of it,” which resonated deeply with a brewer’s passion for their craft. We developed visually striking, AI-generated artwork that broke from the confines of their existing brand guidelines in order to better connect with the target audience.
The result: a highly effective, highly engaging, highly creative awareness campaign that ultimately brought the right people to BRAUMAT.