Five

What the hell have I done?

I’ve noticed something over the last few years.

You have to be interesting. Anyone can create a dull ad. Of course they can. But to create something that proverbially hits people between the eyes and ears is where you have to be. Nobody got bored into buying anything.

Copywriting is a fine art. It takes years of training and refinement to do this well. Fifth Ring Creative Director and copywriter shares his thoughts.

We kept the brief open. Choose a communication channel. It could be an existing platform or medium, or an entirely new one. The main thing was this: do it in a way that’s not been done before. A big ask. But it makes for big thinking.

1991 was the year. The big year that an agency was born. One that incorporated an actual philosophy, which formed a [name link] and inspired a whole array of values. Stuff that meant, well, it meant something. Where a lot of brands get caught up and

It is the natural tendency of every object to resist changes to its state of motion. If they are at rest, they will have a propensity to stay at rest. And if they are moving at a constant velocity, they would, similarly, have a propensity to continue.

Never underestimate the power of words. Ever. Written well, words can force you to completely change what you’re thinking. They can transport you to somewhere different.

Where it’s widely regarded that the majority of the ad industry has been focusing on digital ad platforms, there’s something interesting going on.

If you want to form a durable relationship with your customers, that elusive heterogeneous brand voice needs to be there. Trouble is, how far do you go?