Five

When it comes to the focus for the world’s energy industry, decarbonisation is the number one priority. As the clock ticks nearer to the global net zero deadline of 2050, that focus is becoming more and more intense.

Oil and gas companies that think ESG has gone down the priority list in the last couple of years should think again. It hasn’t and it isn’t going to go away. Stakeholders need to hear your ESG story. But how they expect you to tell it has changed.

For companies where domestic markets are increasingly uncertain the Middle East can represent opportunities but also complexities. The partnership between marketing and sales teams, empowered by a deep understanding of local markets, is critical.

For companies working in oil and gas, talking about sustainability is challenging. Many have successfully adopted sustainable policies and practices but struggle to be heard above the pervading anti-oil narrative in the wider world.

Exports play a massive part in the business of many energy companies in the UK. You can gain a significant advantage in owning the space in a new market by maximising the use of your existing business infrastructure.

The latest annual Energy Transition report on the North Sea couldn’t be clearer about the challenges facing the region. How can these challenges be resolved?

For decades, exhibitions have been a staple of marketing comms but their importance has changed. You may have thought they’d faded away for a while but they still have much to offer if you approach them in the right way.

From beating the best footballers in the world to tackling the challenges of modern business and inspiring others, Gary Neville knows what it takes to be successful.

Addressing sustainability is complex. Despite its centre stage role in the news agenda, there remain low levels of sustainability knowledge, skills and evidence of application to support companies’ transition and reach net zero targets.

The golden jubilee of Offshore Europe (OE) recently concluded in Aberdeen. As a premier B2B marketing agency, Fifth Ring has been an active supporter of our clients at the show for over two decades. Here are five insights from this year's event: A