Five

Last year, a poll of 1,000 American adults found 60% believed oil and gas companies were mostly or completely responsible for climate change. In the UK, an international operator recently donated $1 million to a children’s charity to support work in

Here’s the new brand, now go and sell it First, let’s look at how to communicate it internally. All too often, business leaders just hand a branding document to the marketing and sales teams and effectively say: “here it is, use it”. Unfortunately,

When working in an incrementally changing business this is also a great approach. Add to your offering piece by piece as you add new strings to the bow, expand the coverage of your reputation bit by bit. Never risk over-promising or

At Fifth Ring we fully understand the energy industry. We comprehend the cyclical nature of boom and bust. We’ve helped our clients communicate out of downturns and maximised their visibility during upturns. But we’ve never known a time as crazy as this. And neither has the industry.

However bad a situation might be, people will often look for the positives.

Times are challenging for many businesses right now. The focus is on cost once again. That means every penny that you spend on PR has to work. And you have to be able to show the value that your activity brings to your business. Here are a few tips

At this time of year, marketers in the oil and gas industry around the world are usually busy channelling all their attention into one activity – the annual Offshore Technology Conference in Houston, Texas. So what if you can't go?

With the UK Government advising people to work from home where possible due to the coronavirus spread, many of us used to the regular routine of office life are about to experience a whole new way of doing business and interacting with colleagues.

The global subsea industry – that sector devoted to activity from the seabed to the surface – will once again flock to Aberdeen from February 11-13 for its most prestigious gathering, Subsea Expo.

The one thing you can say about the energy industry is that it’s never short on drama. And 2019 was further proof of that.