Five

Randomly sending out press releases and hoping for the best is as relevant today as red braces, big hair and leg warmers – you need a PR strategy.

Over the last four years since the collapse of the oil price and the resulting downturn in activity, much has been made of the oil and gas industry’s ability to withstand whatever troubles it is faced with.

The dust has now settled on Offshore Europe 2019, the conference that brings together the global oil and gas industry, and it was a show that gave us much to consider.

The energy industry, particularly the oil and gas industry, loves its catchphrases. The phrase of the moment is energy transition. It’s everywhere. But is it the right phrase?

While the framework of Offshore Europe is well established, that doesn’t mean your approach to it always has to be the same.

Recent debates have placed the climate change challenge at the front and centre of the international news agenda as organisations around the world re-examine their strategies in the context of reducing greenhouse gas (GHG) emissions.

The dust has just settled on the 50th annual OTC conference and exhibition in Houston and there was much more debate on where the show, and the industry, sees itself in the future.

The conference and exhibition season for the oil and gas industry gets underway in earnest at the beginning of May with the Offshore Technology Conference, known as OTC, held in Houston.

The recent downturn in oil (which we appear to have moved away from, thankfully) and the rise in renewables have prompted may people over the past few years to consider the synergies between both industries.

The three-year downturn in oil and gas, which started mid 2014, was felt throughout the industry. But it was arguably in the subsea sector that the impact was felt most.