Reputation. The core of the PEAR. How you respond to an issue relating to People, the Environment and the Asset all has a long-standing impact on your Reputation, internally and externally.
Andy Groundwater
So far in this series we have looked at the importance of looking after People and Environment in a time of crisis, so the attention now turns to the third word of the PEAR acronym: Asset.
Environment. It is – dare I say – the hot topic across the news, and one that many feel extremely passionate about.
The world of communications is more diverse and difficult to navigate than ever.
You’ll see – and hear – the same thing from many businesses: “They’re our most important asset.” We see it when we are speaking to clients. “Oh, that’s definitely what sets us apart from our competitors.” That’s right, it’s people.
Trust. It’s the most important currency a brand has. Particularly in the world we live in; that of untruths and desire for instantaneous information.
For more than five decades, the Offshore Technology Conference in Houston has been a gathering point for the global oil and gas industry. The pandemic forced the show to be cancelled in 2020 and a restricted version was held in 2021. But, with OTC
It’s frustrating putting a shedload of work into something only to see it not get picked up by anyone. Not even a centimetre of coverage. Here are six reasons why your release might not get picked up.
