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BLOG Hero - guide to marketing in post-coronavirus world

A guide to B2B marketing in a post-Coronavirus world

Businesses throughout the world are facing new challenges as the economic impact of the Coronavirus pandemic starts to hit home. In order for B2B businesses to keep the lights on, we all need to work smarter to tackle the challenges ahead. During

Michael Madden

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Inbound in the Energy Industry

1. Boost Search Engine Rankings B2B buyers start their research for products and services on Google. Users search to solve problems, to complete tasks, and to “do” things. Search has evolved from basic keyword search to providing the right content

Michael Madden

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What is Account Based Marketing?

Is Account Based Marketing the Right Fit for Your Business? ABM requires more insight and content than traditional marketing and it has historically proven to be far more difficult to implement than a spray and pray approach. However, technological

Michael Madden

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Should I hire a marketing agency or a marketing team?

Should you hire a marketing agency or expand your marketing team? When it comes to growing your business, this can be a tough call to make.

Michael Madden

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Building Engagement with the 'Always On'

The world around us has changed, our lives are becoming increasingly busy and we are now living in an age of 'always on.'

Michael Madden

BLOG Hero - how to fill your empty social media schedule

How to Fill Your Empty Social Media Schedule

We've all been there before. A blank social media calendar with no ideas to fill it. So you type "social media marketing strategy" in google search and hope to find the creative spark that will help you produce killer content. But, in reality,

Michael Madden

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5 ways to revamp your B2B social media accounts

Social media is a key factor in building your brand, but it can be hard to find the time needed to produce the required level of 'stuff' to fill the gaps. Now could be the perfect time to revamp your social media accounts.

Michael Madden

FR Blog - the big exhibition is over, now what

The Big Exhibition is Over. Now What?

You did it. After months of designing your stand, sourcing branded stress balls and briefing your sales team, you've made it to the end of Offshore Europe. Now relax, the stress is over. But don’t get too comfortable just yet. It's time to take a

Michael Madden

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What the SEO cold callers don't tell you

Are we on the first page of Google? Have we made it to the top? How do we get there? Is our SEO strategy working? Does our digital marketing strategy convert to sales? These are all questions that we are asked on a regular basis. But do you actually

Michael Madden

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How to brief your sales team before you make an exhibition of yourself

The only thing worse than having no sales team, is having a poorly briefed one, because they won’t make you any money, but they will cost you.

Michael Madden