This sea of machine generated … stuff … makes your hand-crafted content harder to find. But it makes it easier to stand out, if you avoid writing like the machine.
Steve Milne
Let's explore how creative strategies can transform your online presence into a powerful tool for boosting your brand.
Although chatGPT steals most of the headlines, it’s far from being the only tool you need to consider when adopting an AI chat sidekick for your workflows.
In the content team, we see AI the same way we see coffee. It doesn’t write anything useful itself, but it can become absolutely essential to the writing process.
Gone are the long days of sifting through data for critical information. ChatGPT can replace hours of collation with minutes of prompt crafting.
There’s nothing wrong with any of that. It’s all good tactical stuff. But if you are to truly drive meaningful change, you first need to focus on the what, not the how.
If you can align both teams behind a single set of goals, stop the wheel-spinning, and all push in the same direction, just imagine what’s possible.
As a rule, change happens more slowly than people predict but, in hindsight, more radically than industry expects. Don't lose sight of your brand.
Teams come together when they are playing to the same objective. Luckily, all of those involved in business development are playing to the same goal. Aren’t they?
The intranet is a valuable tool for informing staff about the inner workings of your company, but ageing systems – that took months of planning, reviews and budget meetings to create – can be devoid of engaging material causing many colleagues to
