Along with two other BBN partner agencies, Fifth Ring has been selected by industrial automation company Yokogawa, Fifth Ring’s first Japanese client, to design and execute a demand generation marketing campaign in the Asia Pacific (APac) and North America regions.
The initial engagement with Yokogawa will see Fifth Ring collaborating with BBN partner agencies ImpactM of Japan and GetIT Comms of Singapore. BBN is an agency-owned organization with partner agencies in more than 27 countries around the world—all utilizing a highly-effective, uniform and structured approach to brand strategy, marketing and creativity.
Fifth Ring is proud to be part of the BBN team that will work across the Asia Pacific and North America regions in helping Yokogawa increase its demand generation," said Laura Glueck, Fifth Ring Houston Business Manager. "Our partnership with fellow BBN agencies ImpactM of Japan and GetIT Comms of Singapore gives Yokogawa the proverbial best of the best in marketing communications agencies and we look forward to delivering great work for Yokogawa."
“Fifth Ring is proud to be part of this global effort, working with our partners in Japan and Singapore, to deliver Tokyo-based Yokogawa’s campaign to the North American market. This engagement is an ideal representation of the global expertise that Fifth Ring and BBN can offer, and we are excited to hit the ground running in this new year.”
BBN is an agency-owned organisation and every agency-partner is an equity shareholder—all sharing the same genuine passion for B2B. For nearly three decades, agencies across the globe have worked together to develop and utilise a highly-effective, uniform and structured approach to brand strategy, marketing and creativity.
“We are very pleased to see this opportunity come together for our partners in the APac region,” said Annette Fernandes-Poyser, Executive Director, BBN. “While regional economic growth is expected to slow slightly in the coming years, APac is still expected to maintain a robust growth rate compared to other regions in the world, that is why BBN APac’s regional partners collaborate to help international clients and partners better understand Asia. In doing so, companies can more effectively market their products and services in and out of the countries that make up the region.
To learn more about BBN partners around the world, visit bbn-international.com