When I started my internship at Fifth Ring, I had my doubts. The world of B2B marketing, especially in industries like oil and gas, carried a certain reputation—a reputation for being dry, rigid, and (dare I say it) boring. I worried there’d be little room for creativity, no space for digital marketing to shine, and I’d be stuck in a world of monotony.
But I couldn’t have been more wrong.
B2B doesn’t have to be boring, and at Fifth Ring, it’s anything but. From the moment I walked through the doors, I was greeted by a team that embodied creativity and collaboration. Whether it was Houston, Aberdeen, or Singapore, every office in the Fifth Ring team made an effort to welcome me and equip me with the tools I needed to succeed.
My skepticism faded as I got more involved in real-world projects. Textbooks and lectures in school teach you the principles of marketing, but it’s not until you’re sitting in on client meetings, crafting strategies, and seeing campaigns come to life that the puzzle pieces truly click into place.
At first, the transition was intimidating. How could I, while being a student, contribute to something so vast and specialized? But Fifth Ring made it easy to find my footing. My colleagues shared their insights, provided feedback, and, most importantly, treated me as an integral part of the team.
Within a couple of months, I was fully convinced of my potential to make an impact in the B2B space. I learned that this field is not just about transactions—it’s about storytelling, connection, and making even the most technical topics engaging. I found joy in transforming complex client messages into creative and impactful digital content.
After six months of learning, growing, and soaking in all I could, I’m thrilled to be stepping into a new role as an Account Coordinator at Fifth Ring. This internship wasn’t just a stepping stone, it was a foundation. I’m ready to take everything I’ve learned and channel it into making an even greater impact.
To anyone skeptical about the world of B2B or hesitant to dive into the oil and gas industry, let me be the first to say: keep an open mind. At Fifth Ring, you’ll find creativity, innovation, and a team that makes every day exciting.
This was not just an internship—it is the beginning of my career.