At Fifth Ring we’ve been speaking with dozens of marketing leaders over the past couple of weeks, and AI always comes up. From HubSpot Gold Partner workshops, The Drum Predictions and our own Predictive Revenue events in Houston and Singapore,
Steve Milne
Don’t let the spreadsheets dictate. Take a step back and think about the results before the results. Measurability should be emotionally driven.
Alan Stobie
What It’s Like to Be an Intern at Fifth Ring: A Fresh Perspective When I started my internship at Fifth Ring, I had my doubts. The world of B2B marketing, especially in industries like oil and gas, carried a certain reputation—a reputation for being
Isabella Brunetti
In modern business, growth depends on more than just best guess or gut feel. More than ever, today’s business leaders rely on accurate insights, foresight, and proactive strategies to guide every decision.
Ian Ord
This sea of machine generated … stuff … makes your hand-crafted content harder to find. But it makes it easier to stand out, if you avoid writing like the machine.
In the integrated world of B2B marketing, content stands as the most powerful tool to attract and engage customers. The goal? Lead generation.
Blair Robertson
When it comes to the focus for the world’s energy industry, decarbonisation is the number one priority. As the clock ticks nearer to the global net zero deadline of 2050, that focus is becoming more and more intense.
Andrew Bradshaw
Expanding into international markets presents opportunities and challenges. A successful end-to-end marketing strategy is key to laying the pathway for international growth. As part of your marketing strategy, it’s important to consider the three Cs
Oil and gas companies that think ESG has gone down the priority list in the last couple of years should think again. It hasn’t and it isn’t going to go away. Stakeholders need to hear your ESG story. But how they expect you to tell it has changed.
The Middle East is known for its dynamic and diverse markets. One of the most critical factors in ensuring successful market entry is the early and strategic involvement of your marketing team in your expansion plans. Here’s why.
