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Agency vs in-house: which wins in 2025?

When it comes to growing your business, one of the most strategic decisions you’ll make is whether to build your internal marketing team or partner with an external agency.

Nicole Quirie

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4 Low-Cost Ways to Increase Traffic to Your Website

Website visits affect lead generation, conversions and sales, so it’s no wonder why companies are constantly seeking new ways to generate more traffic.

Haley Martin

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Sales and Marketing, or Sales vs Marketing?

If you can align both teams behind a single set of goals, stop the wheel-spinning, and all push in the same direction, just imagine what’s possible.

Steve Milne

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How to improve your B2B social media presence

Thought you were set because you already have social media accounts? Think again.

Robin Johnson

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Time To Shine For The Subsea Sector

The global subsea industry – that sector devoted to activity from the seabed to the surface – will once again flock to Aberdeen from February 11-13 for its most prestigious gathering, Subsea Expo.

Andrew Bradshaw

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Building Engagement with the 'Always On'

The world around us has changed, our lives are becoming increasingly busy and we are now living in an age of 'always on.'

Michael Madden

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2019: who said oil and gas was boring?

The one thing you can say about the energy industry is that it’s never short on drama. And 2019 was further proof of that.

Andrew Bradshaw

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Why your PR agency needs to understand your market.

A recent report published by The Energy Leadership Platform revealed how PR skills valued by the CIPR and more than 150 energy industry professionals differed.

Amy Guyan

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5 Reasons your business should have a PR Strategy

Randomly sending out press releases and hoping for the best is as relevant today as red braces, big hair and leg warmers – you need a PR strategy.

Andrew Bradshaw

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How to Fill Your Empty Social Media Schedule

We've all been there before. A blank social media calendar with no ideas to fill it. So you type "social media marketing strategy" in google search and hope to find the creative spark that will help you produce killer content. But, in reality,

Michael Madden