Five

You may be asking yourself, “How can something usually stuck behind an inbox or a mailbox, have anything to do with driving organic traffic to my website?” To illustrate how this works, I will share a recent experience of my own.

You did it. After months of designing your stand, sourcing branded stress balls and briefing your sales team, you've made it to the end of Offshore Europe. Now relax, the stress is over. But don’t get too comfortable just yet. It's time to take a

This is the age of earned. In recent times, there has increasingly been more focus on digital marketing for owned and paid media with the ability to accurately measure the result of our campaigns. But with public relations moving at a greater pace

Private Equity boards are comprised of individuals with a significant amount of wealth at risk, so naturally, their primary concern is the growth trajectory of the company in which they invested. Beyond that, by the time you are presenting to your

The dust has now settled on Offshore Europe 2019, the conference that brings together the global oil and gas industry, and it was a show that gave us much to consider.

As a rule, change happens more slowly than people predict but, in hindsight, more radically than industry expects. Don't lose sight of your brand.

Exhibitions are a great opportunity to meet current and potential customers, journalists all in one place. However, it’s not enough to hope people will stop by your stand. 

The energy industry, particularly the oil and gas industry, loves its catchphrases. The phrase of the moment is energy transition. It’s everywhere. But is it the right phrase?

It’s frustrating putting a shedload of work into something only to see it not get picked up by anyone. Not even a centimetre of coverage. Here are six reasons why your release might not get picked up.

While the framework of Offshore Europe is well established, that doesn’t mean your approach to it always has to be the same.