Five

Mistakes are a healthy part of every marketing strategy, and they're certainly nothing to be ashamed of in the new(ish) world of social media. That said, being sloppy is a whole different story.

We've talked about the basics of marketing automation workflows quite a few times before. If you're reading this post, you are probably already running a few workflows. So I'm not going to talk about how to get them started -- Instead, I want to

The real secrets of why companies with in-house marketing and communications teams partner with agencies Most small to mid-size businesses work with marketing and communications (a.k.a. marcomms) agencies on everything from sales campaigns to brand

You may be asking yourself, “How can something usually stuck behind an inbox or a mailbox, have anything to do with driving organic traffic to my website?” To illustrate how this works, I will share a recent experience of my own.

You did it. After months of designing your stand, sourcing branded stress balls and briefing your sales team, you've made it to the end of Offshore Europe. Now relax, the stress is over. But don’t get too comfortable just yet. It's time to take a

This is the age of earned. In recent times, there has increasingly been more focus on digital marketing for owned and paid media with the ability to accurately measure the result of our campaigns. But with public relations moving at a greater pace

Private Equity boards are comprised of individuals with a significant amount of wealth at risk, so naturally, their primary concern is the growth trajectory of the company in which they invested. Beyond that, by the time you are presenting to your

The dust has now settled on Offshore Europe 2019, the conference that brings together the global oil and gas industry, and it was a show that gave us much to consider.

As a rule, change happens more slowly than people predict but, in hindsight, more radically than industry expects. Don't lose sight of your brand.

Exhibitions are a great opportunity to meet current and potential customers, journalists all in one place. However, it’s not enough to hope people will stop by your stand.