The conference and exhibition season for the oil and gas industry gets underway in earnest at the beginning of May with the Offshore Technology Conference, known as OTC, held in Houston.
Andrew Bradshaw
The only thing worse than having no sales team, is having a poorly briefed one, because they won’t make you any money, but they will cost you.
Michael Madden
Over the years, OTC Houston has become one of the largest oil and gas exhibitions in the world. To celebrate this year's theme, "going the distance," we're taking a look back at how far OTC has come over the last 50 years, and how that has had a
Haley Martin
The recent downturn in oil (which we appear to have moved away from, thankfully) and the rise in renewables have prompted may people over the past few years to consider the synergies between both industries.
When engaging in conversations that are meant to be persuasive or to influence your listener’s actions (for example, a sales pitch, an email campaign, or a call to action), your goal should be that your listener both receives and retains your
Chris Wolf
BBN has ranked number one in the US B2B Marketing top international B2B marcomms agencies league table
Fifth Ring
We are delighted to announce that our head of energy insight Andrew Bradshaw has been selected to join the Energy Leadership Platform - the world's first think tank for senior communications professionals working across the energy industries.
The fundamental challenge that we have when applying reason to the subject of brand is that great brand is great emotion. But here’s why you still need the rational, in-depth, analytical approach, to have the right positioning and messaging.
Peter Lyall
You have a robust digital marketing strategy and buyer personas are in place. It’s time for the big campaign to go live. But what if it isn’t an overnight viral sensation? And weeks later, you still don’t have any real results?
Maria Christoforidou
If you often find yourself sitting in a meeting room with your colleagues wondering why you're not getting any new clients when you're spending a ton of money on online ads, then it's time to stop and face the music. Your digital marketing strategy
