Five

The only thing worse than having no sales team, is having a poorly briefed one, because they won’t make you any money, but they will cost you.

Over the years, OTC Houston has become one of the largest oil and gas exhibitions in the world. To celebrate this year's theme, "going the distance," we're taking a look back at how far OTC has come over the last 50 years, and how that has had a

The recent downturn in oil (which we appear to have moved away from, thankfully) and the rise in renewables have prompted may people over the past few years to consider the synergies between both industries.

When engaging in conversations that are meant to be persuasive or to influence your listener’s actions (for example, a sales pitch, an email campaign, or a call to action), your goal should be that your listener both receives and retains your

BBN has ranked number one in the US B2B Marketing top international B2B marcomms agencies league table

We are delighted to announce that our head of energy insight Andrew Bradshaw has been selected to join the Energy Leadership Platform - the world's first think tank for senior communications professionals working across the energy industries.

The fundamental challenge that we have when applying reason to the subject of brand is that great brand is great emotion. But here’s why you still need the rational, in-depth, analytical approach, to have the right positioning and messaging.

You have a robust digital marketing strategy and buyer personas are in place. It’s time for the big campaign to go live. But what if it isn’t an overnight viral sensation? And weeks later, you still don’t have any real results? 

If you often find yourself sitting in a meeting room with your colleagues wondering why you're not getting any new clients when you're spending a ton of money on online ads, then it's time to stop and face the music. Your digital marketing strategy

The three-year downturn in oil and gas, which started mid 2014, was felt throughout the industry. But it was arguably in the subsea sector that the impact was felt most.