Five

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Make good, strategic, rational decisions about your brand.

The fundamental challenge that we have when applying reason to the subject of brand is that great brand is great emotion. But here’s why you still need the rational, in-depth, analytical approach, to have the right positioning and messaging.

Peter Lyall

FR Blog - why your digital marketing strategy isnt working

Why your digital marketing campaign isn't getting results and how to fix it

You have a robust digital marketing strategy and buyer personas are in place. It’s time for the big campaign to go live. But what if it isn’t an overnight viral sensation? And weeks later, you still don’t have any real results? 

Maria Christoforidou

FR Blog - why your digital marketing strategy isn't working

Why your digital marketing strategy isn't working and how to fix it.

If you often find yourself sitting in a meeting room with your colleagues wondering why you're not getting any new clients when you're spending a ton of money on online ads, then it's time to stop and face the music. Your digital marketing strategy

Maria Christoforidou

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It’s exciting times for subsea – don’t be sunk by outdated marketing

The three-year downturn in oil and gas, which started mid 2014, was felt throughout the industry. But it was arguably in the subsea sector that the impact was felt most.

Andrew Bradshaw

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The key challenges facing the energy industry of the future

An impending shortfall in oil supply, a 25 percent increase in energy demand by 2040, the dramatic rise of electricity and a global collective failure to tackle greenhouse gas emissions are some of the key points in the recently-published World

Andrew Bradshaw

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The best independent agency in Scotland

The results are in and we have been ranked the top Scottish agency in the Drum Independent Agency Census (68th in the UK).

Michael Madden

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All you need to know about inbound marketing

Inbound marketing. You may have heard the term already but do you really know what it is? Here are five questions we often get asked about inbound marketing.

Parada Sritaragul

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Fifth Ring joins BBN in winning engagement with Yokogawa

Along with two other BBN partner agencies, Fifth Ring has been selected by industrial automation company Yokogawa, Fifth Ring’s first Japanese client, to design and execute a demand generation marketing campaign in the Asia Pacific (APac) and North

Fifth Ring

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Are you looking for the right employees in all the right places?

The overall oil & gas industry continues to see growth these days, and with that growth comes an increased focus on attracting the best and brightest employees. In order to attract the best, companies need to pay particular attention to their

Fifth Ring

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Stop start growth creates supply chain confusion

There is across the board recognition that the cyclical oil and gas industry, which has been characterised by a series of peaks and troughs throughout its history, is now out of the worst from the most recent downturn and is starting to look up once

Andrew Bradshaw