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The emerging resurgence in United States oil and gas, led by the onshore shale sector, had encouraged some commentators to anticipate that this year’s Offshore Technology Conference (OTC), which has just been held in Houston, would represent a show

Every organisation is vulnerable to crises. The days of playing ostrich—burying your head in the sand and hoping the problem goes away– are gone.

With a growing optimism that the three-year downturn in the fortunes of the international oil and gas industry may be improving, all eyes will be on this year’s Offshore Technical Conference

If you want to form a durable relationship with your customers, that elusive heterogeneous brand voice needs to be there. Trouble is, how far do you go?

Not only is Houston the energy capital of the world, it is home to one of the world’s largest rodeos—and Fifth Ring’s Houston office has its very own rodeo insider. Account executive, Stephanie Black, is a rodeo volunteer and has kept an eye on the

A recent survey by Aberdeen and Grampian Chamber of Commerce found that almost half (47.5 percent) of its members would like more training in business development. This is not surprising given that sales as the means to maintain and grow businesses.

Five ways to get the best out of your marketing agency

In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend.

If you don’t know who your customers are how do you expect to sell to them? What are their problems? Where do they consume information? We’re compiled a list of five simple ways you can identify your perfect customer.