Five

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Leaner, fitter, stronger

As the international oil and gas industry’s spotlight shines on the North Sea at Offshore Europe this week, one of the key questions being asked is ‘how optimistic are we?’ or ‘how optimistic do we dare to be?’

Andrew Bradshaw

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Your Website Needs You

As all great developers do, Google are making some updates to Google Chrome. It was released this week that as of October 2017, Chrome will advise users when they are completing a form on a page using HTTP.

Jordan Beattie

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Want to get noticed and get results at exhibitions? Get creative

Anyone attending an exhibition wants to get results. And for that, it’s imperative you achieve one thing: get noticed.

Fifth Ring

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How a marketing agency functions like the oil and gas industry

One has a focus on the messy world of the exploration and production of hydrocarbons, and involves heavy engineering and geology, machinery, tubes and pipes. The other specializes in branding, the digital world, SEO and media. Some people may assume

Haley Martin

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Five key lessons from the Oil & Gas UK conference

The recent annual Oil & Gas UK conference in Aberdeen once again provided an excellent opportunity for operators and service companies to share their own developments and obtain a broader understanding of how the North Sea is faring as we enter

Andrew Bradshaw

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LinkedIn’s new website retargeting features and how to take advantage

Do you ever feel like you are being followed? Look behind you.

Fifth Ring

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Realism and optimism blend at OTC 2017

The emerging resurgence in United States oil and gas, led by the onshore shale sector, had encouraged some commentators to anticipate that this year’s Offshore Technology Conference (OTC), which has just been held in Houston, would represent a show

Andrew Bradshaw

Crisis

7 Steps to Crisis Communications

Every organisation is vulnerable to crises. The days of playing ostrich—burying your head in the sand and hoping the problem goes away– are gone.

Jennifer Maclennan

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What OTC will tell us about the state of international oil and gas

With a growing optimism that the three-year downturn in the fortunes of the international oil and gas industry may be improving, all eyes will be on this year’s Offshore Technical Conference

Andrew Bradshaw

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Why bots and AI need to be questioned.

If you want to form a durable relationship with your customers, that elusive heterogeneous brand voice needs to be there. Trouble is, how far do you go?

Alan Stobie