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What B2B marketers can learn from the Houston Livestock Show and Rodeo

Not only is Houston the energy capital of the world, it is home to one of the world’s largest rodeos—and Fifth Ring’s Houston office has its very own rodeo insider. Account executive, Stephanie Black, is a rodeo volunteer and has kept an eye on the

Stephanie Black

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How to develop your business by linking sales and marketing?

A recent survey by Aberdeen and Grampian Chamber of Commerce found that almost half (47.5 percent) of its members would like more training in business development. This is not surprising given that sales as the means to maintain and grow businesses.

Jennifer Maclennan

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5 ways to get the best out of your marketing agency

Five ways to get the best out of your marketing agency

Andrew Bradshaw

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How to justify your marketing spend

In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend.

Jennifer Maclennan

Global hub may be the future of oil and gas industry

Andrew Bradshaw

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5 ways to identify your perfect customer

If you don’t know who your customers are how do you expect to sell to them? What are their problems? Where do they consume information? We’re compiled a list of five simple ways you can identify your perfect customer.

Fifth Ring

Important things modern CEOs are doing to strengthen their brand

It’s an interesting world out there for the modern CEO in the world of oil and gas. Not only has the economic environment altered, technology has changed how buyers behave as well. It’s no longer enough to continue saying the same things to the same

Alan Stobie

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The future of the energy industry under President Trump: part 5

Key Questions With President-elect Trump’s inauguration tomorrow, we are concluding our five-part blog series with two key questions. Over this series, Scott Segal, partner at Policy Resolution Group, has shared what impact he thinks the Trump

Fifth Ring

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The future of the energy industry under President Trump: part 4

Taking a look at personnel safety. President Trump’s inauguration is this Friday and as the US gets ready for its next president, we have asked Scott Segal, partner at Policy Resolution Group, for his insight on what he thinks the Trump presidency

Fifth Ring

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The future of the energy industry under President Trump: part 3

What will become of President Obama’s environmental legacy?

Fifth Ring