Global energy marketing communications specialists, Fifth Ring, has announced it has entered into a strategic alliance with Norwegian corporate communications agency Iteo, in a move that will see both companies expand their presence in the world’s
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Lose weight. We all say it. We have to lose weight. Especially after the indulgences of the festive period. The trimmings. Those portions of pudding, followed by another. And another. All-butter this, full fat that. The mince pies. Another helping?
You are the target; you are the prey. Your world is about to be turned upside down.
It’s all very well understanding the principles of being a Challenger brand, and even how to get into the ‘Challenger mentality’, but when it comes down to it, what can you do to challenge your marketplace, segment, and most importantly, your
The smaller companies that punch above their weight category have always shared a way of thinking that keeps them competitive, even though their rivals may appear to outclass them on paper. Looking at the Challenger brands that have impressed him
In many industries, being the driver behind a brand with strong ideas or an innovative new technology can mean your business ambitions are greater than your marketing budget. Being the biggest fish in the ocean may not be an option, so it’s time to
Businesses face an ever-increasing array of constraints. Whether it is the constraints of our available resources, capabilities, time, or everyone’s favourite – budgets. Regardless of one’s size or position in the market, constraints are something
Referral marketing is considered to be one of the most cost-effective and trusted ways to win new business. It’s the simple process of gaining a network of individuals who understand and trust your company enough to refer you to their networks if
Well-defined messaging to your customers has always been vital to brand success. But could we do more? The answer could lie a little closer to home.
Increasingly, Fifth Ring is asked by clients how they can improve engagement with their internal audience. The answer is simple. Communicating with your people is a critical part of modern-day business, with disengaged employees more willing to seek
