Five

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Seven top tips for tradeshow success

With ONS, one of Europe’s largest energy trade shows, just around the corner, companies from across the world will flock to Norway striving for the attention of prospective clients.

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Selling starts with a story – what’s yours?

At Fifth Ring, we are always looking to improve and expand upon our skills and capabilities, and keeping up with the continuing development of content marketing is a vital part of that process.

Jim Davidson

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Getting started with marketing automation

At our forthcoming free seminar ‘Marketing for Modern Oil’ in Aberdeen, we’ll show you how marketing automation software can identify and nurture sales leads for your business. Sign up for the seminar using the form opposite.

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Fifth Ring announce Norwegian alliance

Global energy marketing communications specialists, Fifth Ring, has announced it has entered into a strategic alliance with Norwegian corporate communications agency Iteo, in a move that will see both companies expand their presence in the world’s

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Four of the world's most difficult New Year's resolutions. And one that's easy ...

Lose weight. We all say it. We have to lose weight. Especially after the indulgences of the festive period. The trimmings. Those portions of pudding, followed by another. And another. All-butter this, full fat that. The mince pies. Another helping?

Fifth Ring

What is a challenger brand?

You are the target; you are the prey. Your world is about to be turned upside down.

Fifth Ring

Want to be a challenger?

It’s all very well understanding the principles of being a Challenger brand, and even how to get into the ‘Challenger mentality’, but when it comes down to it, what can you do to challenge your marketplace, segment, and most importantly, your

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Challenging the heavyweights

The smaller companies that punch above their weight category have always shared a way of thinking that keeps them competitive, even though their rivals may appear to outclass them on paper. Looking at the Challenger brands that have impressed him

Fifth Ring

Thinking big

In many industries, being the driver behind a brand with strong ideas or an innovative new technology can mean your business ambitions are greater than your marketing budget. Being the biggest fish in the ocean may not be an option, so it’s time to

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A beautiful constraint

Businesses face an ever-increasing array of constraints. Whether it is the constraints of our available resources, capabilities, time, or everyone’s favourite – budgets. Regardless of one’s size or position in the market, constraints are something

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