Five

For companies working in oil and gas, talking about sustainability is challenging. Many have successfully adopted sustainable policies and practices but struggle to be heard above the pervading anti-oil narrative in the wider world.

What the hell have I done?

I’ve noticed something over the last few years.

Reputation. The core of the PEAR. How you respond to an issue relating to People, the Environment and the Asset all has a long-standing impact on your Reputation, internally and externally.

Exports play a massive part in the business of many energy companies in the UK. You can gain a significant advantage in owning the space in a new market by maximising the use of your existing business infrastructure.

So far in this series we have looked at the importance of looking after People and Environment in a time of crisis, so the attention now turns to the third word of the PEAR acronym: Asset.

The latest annual Energy Transition report on the North Sea couldn’t be clearer about the challenges facing the region. How can these challenges be resolved?

You have to be interesting. Anyone can create a dull ad. Of course they can. But to create something that proverbially hits people between the eyes and ears is where you have to be. Nobody got bored into buying anything.

Environment. It is – dare I say – the hot topic across the news, and one that many feel extremely passionate about.

Copywriting is a fine art. It takes years of training and refinement to do this well. Fifth Ring Creative Director and copywriter shares his thoughts.