Through poor brand management, compounding confused direction and leadership, a proud, engaged and vibrant group of people had withered to become a nondescript division of the corporate monolith. This was M&A at its worst.
Peter Lyall
There is little doubt that a positive organisational culture is a vital driver of business success, with elements such as employee engagement and internal communication having a critical part to play, both in the development of a positive culture
Fifth Ring
When organisations hire public relations firms their first thought is often how the consultants can help them gain visibility in the first instance and, if everything goes according to plan, how to gain favourability in the long term.
Over a breakfast meeting in Houston back in 2012, we invited a group of clients to discuss their views on the number of Health, Safety and Environmental (HSE) standards they meet each day as they drive their businesses within the international
Building an employer brand. The energy industry is reaching crisis point as the skills shortage continues to drive salaries ever higher. The result is spiralling operating costs and enforced delays to projects.
In 2012, private equity interest, foreign buyers, shale plays and proposed tax changes drove M&A activity in the US oil & gas industry to a 10-year high (PwC US, 2013). It’s not surprising then that energy, mining and utilities continue to
If you didn’t already know, Fifth Ring is a member of the Business to Business Network (BBN), a global agency network. BBN brings together the elite B2B agencies across the globe to create and develop the best marketing, advertising, digital and PR
The intranet is a valuable tool for informing staff about the inner workings of your company, but ageing systems – that took months of planning, reviews and budget meetings to create – can be devoid of engaging material causing many colleagues to
Steve Milne
In this increasingly connected digital age, social media activity has become an integral part of the communications toolkit. The increasing popularity of ‘new’ media channels around the globe has created a hunger among clients, keen for a share of
Warp with me and we shall break the b2beast down to its constituent enormousnesses.
