The smaller companies that punch above their weight category have always shared a way of thinking that keeps them competitive, even though their rivals may appear to outclass them on paper. Looking at the Challenger brands that have impressed him
Fifth Ring
In many industries, being the driver behind a brand with strong ideas or an innovative new technology can mean your business ambitions are greater than your marketing budget. Being the biggest fish in the ocean may not be an option, so it’s time to
Businesses face an ever-increasing array of constraints. Whether it is the constraints of our available resources, capabilities, time, or everyone’s favourite – budgets. Regardless of one’s size or position in the market, constraints are something
Referral marketing is considered to be one of the most cost-effective and trusted ways to win new business. It’s the simple process of gaining a network of individuals who understand and trust your company enough to refer you to their networks if
Well-defined messaging to your customers has always been vital to brand success. But could we do more? The answer could lie a little closer to home.
Increasingly, Fifth Ring is asked by clients how they can improve engagement with their internal audience. The answer is simple. Communicating with your people is a critical part of modern-day business, with disengaged employees more willing to seek
Through poor brand management, compounding confused direction and leadership, a proud, engaged and vibrant group of people had withered to become a nondescript division of the corporate monolith. This was M&A at its worst.
Peter Lyall
There is little doubt that a positive organisational culture is a vital driver of business success, with elements such as employee engagement and internal communication having a critical part to play, both in the development of a positive culture
When organisations hire public relations firms their first thought is often how the consultants can help them gain visibility in the first instance and, if everything goes according to plan, how to gain favourability in the long term.
Over a breakfast meeting in Houston back in 2012, we invited a group of clients to discuss their views on the number of Health, Safety and Environmental (HSE) standards they meet each day as they drive their businesses within the international
