Building an employer brand. The energy industry is reaching crisis point as the skills shortage continues to drive salaries ever higher. The result is spiralling operating costs and enforced delays to projects.
Fifth Ring
In 2012, private equity interest, foreign buyers, shale plays and proposed tax changes drove M&A activity in the US oil & gas industry to a 10-year high (PwC US, 2013). It’s not surprising then that energy, mining and utilities continue to
Peter Lyall
If you didn’t already know, Fifth Ring is a member of the Business to Business Network (BBN), a global agency network. BBN brings together the elite B2B agencies across the globe to create and develop the best marketing, advertising, digital and PR
The intranet is a valuable tool for informing staff about the inner workings of your company, but ageing systems – that took months of planning, reviews and budget meetings to create – can be devoid of engaging material causing many colleagues to
Steve Milne
In this increasingly connected digital age, social media activity has become an integral part of the communications toolkit. The increasing popularity of ‘new’ media channels around the globe has created a hunger among clients, keen for a share of
Warp with me and we shall break the b2beast down to its constituent enormousnesses.
The history of B2B marketing is a murky one, with few clear dates or milestones to track its development. By enabling highly targeted communications for the first time, it was the data revolution from the ’60s to the ’80s that really created B2B as
I recently changed brands of washing-up liquid (dishwashing liquid for our American English subscribers). My decision-making process was deeply thought out.
B2B’s ‘overnight’ success story Many of you will be conversant with Dr Jagdish Sheth’s ‘An Integrative Model of Industrial Buying Behaviour’ (published in the Journal of Marketing October 1973). No? Perhaps not entirely surprising, in that the
BBN, the Business Branding Network, delivers international marketing communications, from integrated marketing strategies to great creative campaigns. With twenty independent marketing agencies worldwide, we have the right people in the right places
