Five

Although chatGPT steals most of the headlines, it’s far from being the only tool you need to consider when adopting an AI chat sidekick for your workflows.

In the content team, we see AI the same way we see coffee. It doesn’t write anything useful itself, but it can become absolutely essential to the writing process.

With several exhibitions over the next three months, how can you ensure your brand resonates beyond the event floor?

Gone are the long days of sifting through data for critical information. ChatGPT can replace hours of collation with minutes of prompt crafting.

The past two years have been tough for everyone, including businesses. In a time when major business bankruptcies have become commonplace, just managing to survive has been hard enough for some. Add to that oil and gas price troughs and then spikes,

Last year, a poll of 1,000 American adults found 60% believed oil and gas companies were mostly or completely responsible for climate change. In the UK, an international operator recently donated $1 million to a children’s charity to support work in

Here’s the new brand, now go and sell it First, let’s look at how to communicate it internally. All too often, business leaders just hand a branding document to the marketing and sales teams and effectively say: “here it is, use it”. Unfortunately,

Let’s redefine ‘positioning’ as ‘confidence’. Confidence is a better word because it focuses our actions in a way positioning doesn’t. You can’t develop confidence without considering all aspects, though. This isn’t about being all things to all

For more than five decades, the Offshore Technology Conference in Houston has been a gathering point for the global oil and gas industry. The pandemic forced the show to be cancelled in 2020 and a restricted version was held in 2021. But, with OTC

We kept the brief open. Choose a communication channel. It could be an existing platform or medium, or an entirely new one. The main thing was this: do it in a way that’s not been done before. A big ask. But it makes for big thinking.