Five

What if I told you that IKEA’s top selling product isn’t a piece of furniture? It is a meatball…

However bad a situation might be, people will often look for the positives.

Businesses have to find different ways of connecting with the market. So how will you do it? And how can you prove that marketing in uncertain times is an investment into the pipeline and not a cost to be cut?

Times are challenging for many businesses right now. The focus is on cost once again. That means every penny that you spend on PR has to work. And you have to be able to show the value that your activity brings to your business. Here are a few tips

Over the last 3 months, I have had the pleasure of interning alongside the PR team here at Fifth Ring, Aberdeen. Fifth Ring is a global B2B marketing agency which provides a wide range of specialist services. Therefore, I have not only obtained

COVID-19 is no doubt changing our way of life and daily routines. By now, almost all companies in Singapore have joined the work-from-home (WFH) movement as part of stricter safe distancing measures in place.

At this time of year, marketers in the oil and gas industry around the world are usually busy channelling all their attention into one activity – the annual Offshore Technology Conference in Houston, Texas. So what if you can't go?

It’s easy to get stuck in a rut with social media marketing. After writing social media again and again, it can start to feel a little stale.

Content marketing can be a powerful tool to grow your business. After all, it’s highly likely to be your first impression to the customer. Below are 10 tips for a content strategy that will better connect with your customers.

It is the natural tendency of every object to resist changes to its state of motion. If they are at rest, they will have a propensity to stay at rest. And if they are moving at a constant velocity, they would, similarly, have a propensity to continue.