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The one thing you can say about the energy industry is that it’s never short on drama. And 2019 was further proof of that.

A recent report published by The Energy Leadership Platform revealed how PR skills valued by the CIPR and more than 150 energy industry professionals differed.

Randomly sending out press releases and hoping for the best is as relevant today as red braces, big hair and leg warmers – you need a PR strategy.

We've all been there before. A blank social media calendar with no ideas to fill it. So you type "social media marketing strategy" in google search and hope to find the creative spark that will help you produce killer content. But, in reality,

Over the last four years since the collapse of the oil price and the resulting downturn in activity, much has been made of the oil and gas industry’s ability to withstand whatever troubles it is faced with.

Social media is a key factor in building your brand, but it can be hard to find the time needed to produce the required level of 'stuff' to fill the gaps. Now could be the perfect time to revamp your social media accounts.

The first offshore mobile drilling platform was constructed in 1949 in just 20 feet of water. Exactly 70 years later, Total is expected to drill 3,600 meters (11,811 feet) later this year, setting a new record.

Mistakes are a healthy part of every marketing strategy, and they're certainly nothing to be ashamed of in the new(ish) world of social media. That said, being sloppy is a whole different story.

We've talked about the basics of marketing automation workflows quite a few times before. If you're reading this post, you are probably already running a few workflows. So I'm not going to talk about how to get them started -- Instead, I want to

The real secrets of why companies with in-house marketing and communications teams partner with agencies Most small to mid-size businesses work with marketing and communications (a.k.a. marcomms) agencies on everything from sales campaigns to brand