artful brand positioning posts

In highly volatile markets, the temptation to pivot, pause, or abandon the plan can be overwhelming for many brands. Whether it's a new disruptor shaking up your space, a global crisis derailing supply chains, or economic uncertainty impacting

I’ve noticed something over the last few years.

Trust. It’s the most important currency a brand has. Particularly in the world we live in; that of untruths and desire for instantaneous information.

Ensuring your business is prepared for any number of potential crises will allow you to maintain a positive and professional reputation.

Given the current Coronavirus pandemic, clearly we need to be extremely cautious about venturing outside but if, like me, you have been out for a daily walk round your neighbourhood (respecting social distancing of course) you might notice something

As a rule, change happens more slowly than people predict but, in hindsight, more radically than industry expects. Don't lose sight of your brand.

When engaging in conversations that are meant to be persuasive or to influence your listener’s actions (for example, a sales pitch, an email campaign, or a call to action), your goal should be that your listener both receives and retains your

The fundamental challenge that we have when applying reason to the subject of brand is that great brand is great emotion. But here’s why you still need the rational, in-depth, analytical approach, to have the right positioning and messaging.

The Fifth Ring Houston team recently buried a time capsule in celebration of its 10th anniversary. The time capsule—to be opened on 08/08/28—is meant to reflect on the past, celebrate the present and envision the future. Below is the message that

Where it’s widely regarded that the majority of the ad industry has been focusing on digital ad platforms, there’s something interesting going on.