b2b experts posts

We were proud to be able to sponsor an event bringing together top industry stakeholders in the B2B marketing and energy space for a night with Diary of a CEO and Dragon’s Den star, Steven Bartlett.

Let's explore how creative strategies can transform your online presence into a powerful tool for boosting your brand.

We explore the evolution of social media algorithms and provide actionable approaches for B2B marketers to succeed.

In B2B Marketing, forging impactful relationships with your customers is integral to driving your business forward. To do this, you need to manage your contacts efficiently for effective personalised marketing.

With several exhibitions over the next three months, how can you ensure your brand resonates beyond the event floor?

The past two years have been tough for everyone, including businesses. In a time when major business bankruptcies have become commonplace, just managing to survive has been hard enough for some. Add to that oil and gas price troughs and then spikes,

Here’s the new brand, now go and sell it First, let’s look at how to communicate it internally. All too often, business leaders just hand a branding document to the marketing and sales teams and effectively say: “here it is, use it”. Unfortunately,

Let’s redefine ‘positioning’ as ‘confidence’. Confidence is a better word because it focuses our actions in a way positioning doesn’t. You can’t develop confidence without considering all aspects, though. This isn’t about being all things to all

For more than five decades, the Offshore Technology Conference in Houston has been a gathering point for the global oil and gas industry. The pandemic forced the show to be cancelled in 2020 and a restricted version was held in 2021. But, with OTC

We kept the brief open. Choose a communication channel. It could be an existing platform or medium, or an entirely new one. The main thing was this: do it in a way that’s not been done before. A big ask. But it makes for big thinking.