b2b experts posts

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Should I hire a marketing agency or a marketing team?

Should you hire a marketing agency or expand your marketing team? When it comes to growing your business, this can be a tough call to make.

Michael Madden

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4 Low-Cost Ways to Increase Traffic to Your Website

Website visits affect lead generation, conversions and sales, so it’s no wonder why companies are constantly seeking new ways to generate more traffic.

Haley Martin

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How to improve your B2B social media presence

Thought you were set because you already have social media accounts? Think again.

Robin Johnson

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Building Engagement with the 'Always On'

The world around us has changed, our lives are becoming increasingly busy and we are now living in an age of 'always on.'

Michael Madden

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Why your PR agency needs to understand your market.

A recent report published by The Energy Leadership Platform revealed how PR skills valued by the CIPR and more than 150 energy industry professionals differed.

Amy Guyan

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How to Fill Your Empty Social Media Schedule

We've all been there before. A blank social media calendar with no ideas to fill it. So you type "social media marketing strategy" in google search and hope to find the creative spark that will help you produce killer content. But, in reality,

Michael Madden

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5 ways to revamp your B2B social media accounts

Social media is a key factor in building your brand, but it can be hard to find the time needed to produce the required level of 'stuff' to fill the gaps. Now could be the perfect time to revamp your social media accounts.

Michael Madden

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How to Use Email Newsletters to Boost Organic Search Traffic

You may be asking yourself, “How can something usually stuck behind an inbox or a mailbox, have anything to do with driving organic traffic to my website?” To illustrate how this works, I will share a recent experience of my own.

HubSpot

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The Big Exhibition is Over. Now What?

You did it. After months of designing your stand, sourcing branded stress balls and briefing your sales team, you've made it to the end of Offshore Europe. Now relax, the stress is over. But don’t get too comfortable just yet. It's time to take a

Michael Madden

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How to Use PR to Raise Brand Awareness Ahead of an Exhibition.

Exhibitions are a great opportunity to meet current and potential customers, journalists all in one place. However, it’s not enough to hope people will stop by your stand. 

Diana Bengea