b2b experts posts

FR Blog - six reasons journalists are ignoring your press releases

Six reasons journalists are ignoring press releases & how to fix it

It’s frustrating putting a shedload of work into something only to see it not get picked up by anyone. Not even a centimetre of coverage. Here are six reasons why your release might not get picked up.

Andy Groundwater

OGA logo on shopping bag

Trade show media meets made easy.

Planning to make an announcement at a trade show? Showcasing a cool new product? Got a story to tell? Here are our top tips to arrange media meets at your trade show booth.

Debbie Ho

GettyImages-817443192

Five tips to build connections and generate leads

Whether you are attending OTC for the first time, or are an OTC veteran, you know from the moment you enter the showroom floor that your primary challenge is to rise above the noise (literally and figuratively). With tens of thousands of oil and gas

Chris Wolf

GettyImages-877269508

How to brief your sales team before you make an exhibition of yourself

The only thing worse than having no sales team, is having a poorly briefed one, because they won’t make you any money, but they will cost you.

Michael Madden

OTC Houston

Going the distance with OTC Houston

Over the years, OTC Houston has become one of the largest oil and gas exhibitions in the world. To celebrate this year's theme, "going the distance," we're taking a look back at how far OTC has come over the last 50 years, and how that has had a

Haley Martin

post it notes with marketing phrases

4 Tips to Give You a Marketing Edge

In order to create the message that reaches the customer, your team needs to have a marketing edge. And that edge is a moving target.

Fifth Ring

Post it notes on whiteboard showing marketing phrases

15 marketing tips you should embrace in 2018

The start of a new year brings new hopes, resolutions and goals for us all, especially in business lives. But often these ideas merely sit on a list, never actually being actioned because we “don’t have time”, we forget about them, or other things

Fifth Ring

BLOG Hero - top ten things we learned at inbound

The top 10 things we learned at INBOUND 2017

Over 21,000 marketing and sales pros. From 104 countries. In Boston. With Michelle Obama. What are we talking about? INBOUND 2017. We share our top insights and most actionable tips from across the conference.

Fifth Ring

code

Your Website Needs You

As all great developers do, Google are making some updates to Google Chrome. It was released this week that as of October 2017, Chrome will advise users when they are completing a form on a page using HTTP.

Jordan Beattie

Stakeholders around a table

How a Creative Marketing Agency Functions Like the Oil and Gas Industry

One has a focus on the messy world of the exploration and production of hydrocarbons, and involves heavy engineering and geology, machinery, tubes and pipes. The other specializes in branding, the digital world, SEO and media. Some people may assume

Haley Martin