You are the target; you are the prey. Your world is about to be turned upside down.
Fifth Ring
Through poor brand management, compounding confused direction and leadership, a proud, engaged and vibrant group of people had withered to become a nondescript division of the corporate monolith. This was M&A at its worst.
Peter Lyall
The intranet is a valuable tool for informing staff about the inner workings of your company, but ageing systems – that took months of planning, reviews and budget meetings to create – can be devoid of engaging material causing many colleagues to
Steve Milne
In this increasingly connected digital age, social media activity has become an integral part of the communications toolkit. The increasing popularity of ‘new’ media channels around the globe has created a hunger among clients, keen for a share of
Warp with me and we shall break the b2beast down to its constituent enormousnesses.
The history of B2B marketing is a murky one, with few clear dates or milestones to track its development. By enabling highly targeted communications for the first time, it was the data revolution from the ’60s to the ’80s that really created B2B as
I recently changed brands of washing-up liquid (dishwashing liquid for our American English subscribers). My decision-making process was deeply thought out.
I recently saw a Dutch advert. It was a big poster of a very cute little girl with a caption saying ‘Mummy, that one, that one, that one!’ At least that was the English translation. In Dutch it was spelt ‘Mama, die, die, die!’ This somewhat
Once objectives and strategy are agreed and the creative ideas are flowing, those responsible for its delivery should be engaged in the process to make the strategic thinking visible. The most creative of ideas can fall by the wayside if the
Whenever you see or hear the word strategy, an adjective or qualifier is often attached. There’s corporate strategy, marketing strategy, communications strategy and PR strategy. Occasionally strategy is relegated to role of adjective itself.
