I’ve noticed something over the last few years.
Alan Stobie
You have to be interesting. Anyone can create a dull ad. Of course they can. But to create something that proverbially hits people between the eyes and ears is where you have to be. Nobody got bored into buying anything.
Copywriting is a fine art. It takes years of training and refinement to do this well. Fifth Ring Creative Director and copywriter shares his thoughts.
Never underestimate the power of words. Ever. Written well, words can force you to completely change what you’re thinking. They can transport you to somewhere different.
In order to create the message that reaches the customer, your team needs to have a marketing edge. And that edge is a moving target.
Fifth Ring
Where it’s widely regarded that the majority of the ad industry has been focusing on digital ad platforms, there’s something interesting going on.
Straordinary, really. But, in this quick-spinning realm of the internet, this hyper-real world of new media (that’s incidentally now been around for decades), we’re rushing to include everything. And in doing so, we’re missing something.
I turned on the TV this morning. Actually, no I didn’t. I picked up my iPhone, opened up my TV app and tapped BBC 1. TV has changed. Or rather, viewing platforms and habits have.
