energy posts

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Good communication will drive your decarbonisation journey

When it comes to the focus for the world’s energy industry, decarbonisation is the number one priority. As the clock ticks nearer to the global net zero deadline of 2050, that focus is becoming more and more intense.

Andrew Bradshaw

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Navigating international markets: the three Cs of successful expansion

Expanding into international markets presents opportunities and challenges. A successful end-to-end marketing strategy is key to laying the pathway for international growth. As part of your marketing strategy, it’s important to consider the three Cs

Ian Ord

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Owning the space in the Middle East’s oil and gas and marine sectors

For companies where domestic markets are increasingly uncertain the Middle East can represent opportunities but also complexities. The partnership between marketing and sales teams, empowered by a deep understanding of local markets, is critical.

Andrew Bradshaw

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How can oil and gas companies talk about sustainability?

For companies working in oil and gas, talking about sustainability is challenging. Many have successfully adopted sustainable policies and practices but struggle to be heard above the pervading anti-oil narrative in the wider world.

Andrew Bradshaw

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How to boost your exports through communication

Exports play a massive part in the business of many energy companies in the UK. You can gain a significant advantage in owning the space in a new market by maximising the use of your existing business infrastructure.

Andrew Bradshaw

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Better communication is critical to the North Sea’s future

The latest annual Energy Transition report on the North Sea couldn’t be clearer about the challenges facing the region. How can these challenges be resolved?

Andrew Bradshaw

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Sustainability demands action from your company. Here's our guide to key terms.

Addressing sustainability is complex. Despite its centre stage role in the news agenda, there remain low levels of sustainability knowledge, skills and evidence of application to support companies’ transition and reach net zero targets.

Andrew Bradshaw

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From E&P to ESG – how to reposition an oil and gas company

Last year, a poll of 1,000 American adults found 60% believed oil and gas companies were mostly or completely responsible for climate change. In the UK, an international operator recently donated $1 million to a children’s charity to support work in

Andrew Bradshaw

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OTC Houston: Five key takeaways to help your business

For more than five decades, the Offshore Technology Conference in Houston has been a gathering point for the global oil and gas industry. The pandemic forced the show to be cancelled in 2020 and a restricted version was held in 2021. But, with OTC

Andy Groundwater

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Inbound in the Energy Industry

1. Boost Search Engine Rankings B2B buyers start their research for products and services on Google. Users search to solve problems, to complete tasks, and to “do” things. Search has evolved from basic keyword search to providing the right content

Michael Madden