energy posts

In highly volatile markets, the temptation to pivot, pause, or abandon the plan can be overwhelming for many brands. Whether it's a new disruptor shaking up your space, a global crisis derailing supply chains, or economic uncertainty impacting

In recent weeks, economic uncertainty has rippled across the world, with decision-making looking more like a rollercoaster than a roadmap. Surprise tariffs, shifting trade deals, and unpredictable policy moves have left the global economy anything

When it comes to the focus for the world’s energy industry, decarbonisation is the number one priority. As the clock ticks nearer to the global net zero deadline of 2050, that focus is becoming more and more intense.

Expanding into international markets presents opportunities and challenges. A successful end-to-end marketing strategy is key to laying the pathway for international growth. As part of your marketing strategy, it’s important to consider the three Cs

For companies where domestic markets are increasingly uncertain the Middle East can represent opportunities but also complexities. The partnership between marketing and sales teams, empowered by a deep understanding of local markets, is critical.

For companies working in oil and gas, talking about sustainability is challenging. Many have successfully adopted sustainable policies and practices but struggle to be heard above the pervading anti-oil narrative in the wider world.

Exports play a massive part in the business of many energy companies in the UK. You can gain a significant advantage in owning the space in a new market by maximising the use of your existing business infrastructure.

The latest annual Energy Transition report on the North Sea couldn’t be clearer about the challenges facing the region. How can these challenges be resolved?

Addressing sustainability is complex. Despite its centre stage role in the news agenda, there remain low levels of sustainability knowledge, skills and evidence of application to support companies’ transition and reach net zero targets.

Last year, a poll of 1,000 American adults found 60% believed oil and gas companies were mostly or completely responsible for climate change. In the UK, an international operator recently donated $1 million to a children’s charity to support work in