For more than five decades, the Offshore Technology Conference in Houston has been a gathering point for the global oil and gas industry. The pandemic forced the show to be cancelled in 2020 and a restricted version was held in 2021. But, with OTC
Andy Groundwater
1. Boost Search Engine Rankings B2B buyers start their research for products and services on Google. Users search to solve problems, to complete tasks, and to “do” things. Search has evolved from basic keyword search to providing the right content
Michael Madden
At Fifth Ring we fully understand the energy industry. We comprehend the cyclical nature of boom and bust. We’ve helped our clients communicate out of downturns and maximised their visibility during upturns. But we’ve never known a time as crazy as this. And neither has the industry.
Andrew Bradshaw
However bad a situation might be, people will often look for the positives.
At this time of year, marketers in the oil and gas industry around the world are usually busy channelling all their attention into one activity – the annual Offshore Technology Conference in Houston, Texas. So what if you can't go?
The global subsea industry – that sector devoted to activity from the seabed to the surface – will once again flock to Aberdeen from February 11-13 for its most prestigious gathering, Subsea Expo.
The one thing you can say about the energy industry is that it’s never short on drama. And 2019 was further proof of that.
A recent report published by The Energy Leadership Platform revealed how PR skills valued by the CIPR and more than 150 energy industry professionals differed.
Amy Guyan
Randomly sending out press releases and hoping for the best is as relevant today as red braces, big hair and leg warmers – you need a PR strategy.
Over the last four years since the collapse of the oil price and the resulting downturn in activity, much has been made of the oil and gas industry’s ability to withstand whatever troubles it is faced with.
