When it comes to the focus for the world’s energy industry, decarbonisation is the number one priority. As the clock ticks nearer to the global net zero deadline of 2050, that focus is becoming more and more intense.
Andrew Bradshaw
For companies working in oil and gas, talking about sustainability is challenging. Many have successfully adopted sustainable policies and practices but struggle to be heard above the pervading anti-oil narrative in the wider world.
How did Fifth Ring position APM as the premier platform for showcasing maritime innovation and fostering discussions on the industry’s future?
Fifth Ring
The golden jubilee of Offshore Europe (OE) recently concluded in Aberdeen. As a premier B2B marketing agency, Fifth Ring has been an active supporter of our clients at the show for over two decades. Here are five insights from this year's event: A
Last year, a poll of 1,000 American adults found 60% believed oil and gas companies were mostly or completely responsible for climate change. In the UK, an international operator recently donated $1 million to a children’s charity to support work in
At Fifth Ring we fully understand the energy industry. We comprehend the cyclical nature of boom and bust. We’ve helped our clients communicate out of downturns and maximised their visibility during upturns. But we’ve never known a time as crazy as this. And neither has the industry.
However bad a situation might be, people will often look for the positives.
Times are challenging for many businesses right now. The focus is on cost once again. That means every penny that you spend on PR has to work. And you have to be able to show the value that your activity brings to your business. Here are a few tips
The global subsea industry – that sector devoted to activity from the seabed to the surface – will once again flock to Aberdeen from February 11-13 for its most prestigious gathering, Subsea Expo.
The one thing you can say about the energy industry is that it’s never short on drama. And 2019 was further proof of that.
