industry leaders posts

In the fabless sector, innovation is critical. For many companies, innovation means a complete focus on chip design. However, designing an innovative go-to-market proposition that positions your business above the rest is just as critical to your success.

In recent weeks, economic uncertainty has rippled across the world, with decision-making looking more like a rollercoaster than a roadmap. Surprise tariffs, shifting trade deals, and unpredictable policy moves have left the global economy anything

When it comes to the focus for the world’s energy industry, decarbonisation is the number one priority. As the clock ticks nearer to the global net zero deadline of 2050, that focus is becoming more and more intense.

For companies working in oil and gas, talking about sustainability is challenging. Many have successfully adopted sustainable policies and practices but struggle to be heard above the pervading anti-oil narrative in the wider world.

How did Fifth Ring position APM as the premier platform for showcasing maritime innovation and fostering discussions on the industry’s future?

The golden jubilee of Offshore Europe (OE) recently concluded in Aberdeen. As a premier B2B marketing agency, Fifth Ring has been an active supporter of our clients at the show for over two decades. Here are five insights from this year's event: A

Last year, a poll of 1,000 American adults found 60% believed oil and gas companies were mostly or completely responsible for climate change. In the UK, an international operator recently donated $1 million to a children’s charity to support work in

At Fifth Ring we fully understand the energy industry. We comprehend the cyclical nature of boom and bust. We’ve helped our clients communicate out of downturns and maximised their visibility during upturns. But we’ve never known a time as crazy as this. And neither has the industry.

However bad a situation might be, people will often look for the positives.

Times are challenging for many businesses right now. The focus is on cost once again. That means every penny that you spend on PR has to work. And you have to be able to show the value that your activity brings to your business. Here are a few tips