For companies where domestic markets are increasingly uncertain the Middle East can represent opportunities but also complexities. The partnership between marketing and sales teams, empowered by a deep understanding of local markets, is critical.
Andrew Bradshaw
For decades, exhibitions have been a staple of marketing comms but their importance has changed. You may have thought they’d faded away for a while but they still have much to offer if you approach them in the right way.
With several exhibitions over the next three months, how can you ensure your brand resonates beyond the event floor?
Fifth Ring
If you don’t know who your customers are how do you expect to sell to them? What are their problems? Where do they consume information? We’re compiled a list of five simple ways you can identify your perfect customer.
