strategic thinkers posts

Trust. It’s the most important currency a brand has. Particularly in the world we live in; that of untruths and desire for instantaneous information.

Addressing sustainability is complex. Despite its centre stage role in the news agenda, there remain low levels of sustainability knowledge, skills and evidence of application to support companies’ transition and reach net zero targets.

When working in an incrementally changing business this is also a great approach. Add to your offering piece by piece as you add new strings to the bow, expand the coverage of your reputation bit by bit. Never risk over-promising or

Businesses throughout the world are facing new challenges as the economic impact of the Coronavirus pandemic starts to hit home. In order for B2B businesses to keep the lights on, we all need to work smarter to tackle the challenges ahead. During

Ensuring your business is prepared for any number of potential crises will allow you to maintain a positive and professional reputation.

Much like driving, most of us probably like to think we’re above average when it comes to negotiating. After all, negotiations are an essential part of business and many of us do it every day with our customers, suppliers, partners and even

What if I told you that IKEA’s top selling product isn’t a piece of furniture? It is a meatball…

Times are challenging for many businesses right now. The focus is on cost once again. That means every penny that you spend on PR has to work. And you have to be able to show the value that your activity brings to your business. Here are a few tips

Content marketing can be a powerful tool to grow your business. After all, it’s highly likely to be your first impression to the customer. Below are 10 tips for a content strategy that will better connect with your customers.

It is the natural tendency of every object to resist changes to its state of motion. If they are at rest, they will have a propensity to stay at rest. And if they are moving at a constant velocity, they would, similarly, have a propensity to continue.