strategic thinkers posts

The fundamental challenge that we have when applying reason to the subject of brand is that great brand is great emotion. But here’s why you still need the rational, in-depth, analytical approach, to have the right positioning and messaging.

An impending shortfall in oil supply, a 25 percent increase in energy demand by 2040, the dramatic rise of electricity and a global collective failure to tackle greenhouse gas emissions are some of the key points in the recently-published World

The results are in and we have been ranked the top Scottish agency in the Drum Independent Agency Census (68th in the UK).

Sometimes it feels like marketing strategies are outdated as soon as plans are finalized. Between search engines, social media channels and apps constantly updating their algorithms, the emergence of breakthrough technology and the ever-changing

Every organisation is vulnerable to crises. The days of playing ostrich—burying your head in the sand and hoping the problem goes away– are gone.

A recent survey by Aberdeen and Grampian Chamber of Commerce found that almost half (47.5 percent) of its members would like more training in business development. This is not surprising given that sales as the means to maintain and grow businesses.

Five ways to get the best out of your marketing agency

In a time of tightening budgets, in-house marketing departments are feeling the pressure to justify their spend.

If you don’t know who your customers are how do you expect to sell to them? What are their problems? Where do they consume information? We’re compiled a list of five simple ways you can identify your perfect customer.

Christine McGee Sales and Marketing Director, Clean Harbors, USA on why we need both. You can do sales or you can do marketing. But you can’t do both.