strategic thinkers posts

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Technology. The unlikely peacemaker

Teams come together when they are playing to the same objective. Luckily, all of those involved in business development are playing to the same goal. Aren’t they?

Steve Milne

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Selling starts with a story – what’s yours?

At Fifth Ring, we are always looking to improve and expand upon our skills and capabilities, and keeping up with the continuing development of content marketing is a vital part of that process.

Jim Davidson

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Getting started with marketing automation

At our forthcoming free seminar ‘Marketing for Modern Oil’ in Aberdeen, we’ll show you how marketing automation software can identify and nurture sales leads for your business. Sign up for the seminar using the form opposite.

Fifth Ring

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Fifth Ring announce Norwegian alliance

Global energy marketing communications specialists, Fifth Ring, has announced it has entered into a strategic alliance with Norwegian corporate communications agency Iteo, in a move that will see both companies expand their presence in the world’s

Fifth Ring

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Four of the world's most difficult New Year's resolutions. And one that's easy ...

Lose weight. We all say it. We have to lose weight. Especially after the indulgences of the festive period. The trimmings. Those portions of pudding, followed by another. And another. All-butter this, full fat that. The mince pies. Another helping?

Fifth Ring

Want to be a challenger?

It’s all very well understanding the principles of being a Challenger brand, and even how to get into the ‘Challenger mentality’, but when it comes down to it, what can you do to challenge your marketplace, segment, and most importantly, your

Fifth Ring

Thinking big

In many industries, being the driver behind a brand with strong ideas or an innovative new technology can mean your business ambitions are greater than your marketing budget. Being the biggest fish in the ocean may not be an option, so it’s time to

Fifth Ring

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A beautiful constraint

Businesses face an ever-increasing array of constraints. Whether it is the constraints of our available resources, capabilities, time, or everyone’s favourite – budgets. Regardless of one’s size or position in the market, constraints are something

Fifth Ring

Internal communication and marketing automation?

Well-defined messaging to your customers has always been vital to brand success. But could we do more? The answer could lie a little closer to home.

Fifth Ring

Crisis

Emergency Response: the art of staying calm in a crisis

When organisations hire public relations firms their first thought is often how the consultants can help them gain visibility in the first instance and, if everything goes according to plan, how to gain favourability in the long term.

Fifth Ring