Globalisation, one strategy doesn’t fit all.

Culture, contacts, context.

Global companies engaging in international B2B marketing must consider several key factors to succeed. Understanding cultural differences is crucial, as business practices, communication styles, and customer expectations vary widely across regions. Adapting marketing strategies to align with local regulations and market conditions is also essential to ensure compliance and relevance. Building strong relationships with local partners can help navigate these complexities and foster trust. A flexible, responsive approach is vital for adjusting strategies based on real-time insights and changing market dynamics.

Despite this worldwide scope, if your target audience is a business-to-business market like ours, it is still relatively small. Decisions in our world are much more deliberated, much more long-lasting. As a result, decisions and purchase behaviours are more human, more emotional, not less, as they are focused on developing partnerships that require commitment, reliability and trust in order to thrive.

Read: the 3 Cs of international marketing

We are part of your world.

Over 33 years Fifth Ring has transformed from a local generalist Aberdeen agency into an international B2B specialist working with global players. We succeed because we know our space: global B2B in our chosen verticals. Our expertise in energy, maritime, technology and manufacturing delivers creative, impactful marketing that transcends geographies. Our customers are on almost every continent. They work with us, not because we are local, but because we are part of their world.

Speak to our global team

Part of BBN.

You need help unlocking global markets. We have a global network to help. As one of BBN’s main agencies, we have direct access to some of the world’s best thinkers and doers in nearly every region of the world, allowing us to meet all your marketing needs, no matter where you are.

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WEB International marketing BBN world map